Appreciation
Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free and worth a fortune.
Vision
Capital isn't scarce; vision is.
Expectation
High expectations are the key to everything.
Perseverance
I had to pick myself up and get on with it, do it all over again, only even better this time.
Leadership
Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.
Business
The key to success is to get out into the store and listen to what the associates have to say. It's terribly important for everyone to get involved. Our best ideas come from clerks and stock-boys.

